Post by account_disabled on Mar 16, 2024 10:03:33 GMT
So the bounce rate of certain pages on larousse.fr or marmiton.org must be dizzying. And it is not at all a failure, on the contrary: if the aim of a website is to provide information by limiting the number of clicks necessary as much as possible, then we can say that it fulfills its mission even with a bounce rate that shatters the ceiling. In short, when viewing a single page is the norm, a high bounce rate is nothing to worry about.
A qualitative rather than quantitative analysis These considerations should lead us to a nuanced interpretation of BTB Directory the bounce rate . What you need to do is think about the actual content of a page, the purpose of it, and the reasons why people go there. In this sense, it is essential to analyze user behavior in light of the website's marketing objectives before crying wolf because the bounce rate is going down.
This requires taking a methodical approach , because the bounce rate gives no indication of visitors' interactions with the page. Technically, it is therefore impossible to know why Internet users did not continue their consultation. In addition, it is important to consider other indicators, such as time spent on page . It is possible that a visitor consults a single page, but stays there for a very long time – until they get what they came looking for this is the case on marmiton.
A qualitative rather than quantitative analysis These considerations should lead us to a nuanced interpretation of BTB Directory the bounce rate . What you need to do is think about the actual content of a page, the purpose of it, and the reasons why people go there. In this sense, it is essential to analyze user behavior in light of the website's marketing objectives before crying wolf because the bounce rate is going down.
This requires taking a methodical approach , because the bounce rate gives no indication of visitors' interactions with the page. Technically, it is therefore impossible to know why Internet users did not continue their consultation. In addition, it is important to consider other indicators, such as time spent on page . It is possible that a visitor consults a single page, but stays there for a very long time – until they get what they came looking for this is the case on marmiton.